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From Those Wonderful Folks Who Gave You Pearl Harb: Front-Line Dispatches from the Advertising War |  | Author: Jerry Della Femina
Publisher: Simon & Schuster
Category: eBooks
In Stock
Rating:  3 reviews
Sales Rank: 3,139
Format: Kindle Book
Media: Kindle Edition
Edition: 1
Pages: 288
Number Of Items: 1
Dewey Decimal Number: 338
ASIN: B003WOLN6G
Publication Date: July 20, 2010
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| Editorial Reviews:
Product Description
Vividly reminiscent of the goings-on at Sterling Cooper—the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products—this is the story of what Madison Avenue was really like in the ’60s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a one-of-a-kind cult classic.
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| Customer Reviews:
 Fabulous if you're into advertising July 16, 2009
Melinda Jamieson
1 out of 3 found this review helpful
This is a must-read for anyone who is in or is thinking about going into advertising as a career. It gives a real inside look of the insanity of the big agencies and really the industry itself. Even though it was written a number of years ago, it's still very relevant. Technology may have changed, but people really haven't.
Early Ad Lore Still Amuses November 18, 2005
Chris Ward (Costa Rica)
7 out of 9 found this review helpful
Work in advertising? See how little it's changed in the last 35 or 40 years by reading this snarky and cutting look inside the biz. Learn about the pioneering admen (and women, though precious few in those days) who got the account for the first feminine hygiene deodorant spray! Thrill to stories of the first efforts to market Japanese products when everybody KNEW nothing good came from there. Japanese cars?? HA!!
So times have changed a little. But the business remains the same (i.e., utterly absurd), as these backstage stories show.
 Mediocre at best September 5, 2010
D. C. Cramer (Owings Mills, MD)
I thought the book had been updated to the 21st century but it is the same as the original edition with a modern introduction. It is a good book for those of us who were in the work force during the late 60's / early 70's but the stories in the book won't mean much to someone born in the 70's or later.
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